Social Media Marketing
In today’s digital world, healthcare providers face a new challenge—connecting with patients and caregivers in a space that’s constantly evolving. With more people turning to the internet and social media for answers, reviews, and even appointments, your online presence isn’t just important—it’s essential. That’s where Digital Instruments comes in.
We get the complexities of healthcare and build strategies that don’t just check the boxes but align with your goals, values, and specialties to help grow patient volume. Through strategic storytelling, we highlight your expertise, share patient success stories, and showcase your commitment to exceptional care. Plus, we keep you ahead of the curve on health trends and awareness campaigns, positioning you as a go-to authority in your field.
What’s included in our services
Our full service social media services are designed to supercharge your brand's visibility, engagement, and success across all major social media platforms.
platform management
Handling of all major social platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, ensuring a consistent and cohesive online presence
Responding to comments, messages, and inquiries promptly and professionally
custom content creation
High-quality, tailored feed and story content that reflects your practice's unique voice and values
Professional copy for captions, made to attract new patients and cater to existing ones
Meticulously planned content calendar to ensure timely posting and a curated feed
insights and reporting
Monthly reports on social media insights, audience details, and post performance to track progress and make informed decisions for optimizing future social media strategies
Add-on services
The following services are add-on features that can enhance your social media presence and provide valuable growth to your brand.
social advertising
This includes target audience research, boosting posts, Meta campaign creation, and budget monitoring.
competitor analysis
This includes a thorough analysis of 5 local and regional competitors’ content and performance on social media platforms.
branding
This includes a strategy to define and elevate your brand's identity: logo design, fonts + imagery, voice and tone kit, and color scheme.
Ready to get started?
Contact us today to schedule a consultation. We’ll get to know your business, your goals, and how we can best work together. We’re looking forward to seeing your patient base grow through social media!
Frequently asked questions
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Each of our clients will receive 30 guaranteed feed posts per month, plus 15 Stories. Video content like Reels, TikTok, and Youtube are an add-on fee, however we are happy to provide a nominal amount of ideas and trending topics per month for you to create your own video content.
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Unless a final video product is provided by the client for use in Stories, Reels, TikTok, and Youtube, video content is not included. We are happy to post content you already own as well as stock footage!
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Yes! Each client will receive 15 stories per month. We will also provide a nominal amount of Story ideas per month based on trending topics, feedback we are getting from your audience, etc.
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Everyone’s least favorite part about healthcare in a digital world! Our social content strategy focuses on providing valuable, true information to your audience in an easily digestible format. While we will never engage or fight with any influencers or naysayers online on your behalf, we do monitor trending topics and viral videos to help create content surrounding these topics. Our goal is always to inform!
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When something negative happens in the world or to your brand, it’s easy to want to panic. Stay calm! We survived working with large health systems during Covid - we can handle anything. We will alert you as soon as we see something online and create an action plan together. Some incidents ultimately require no attention while others require quick action. We handle on a case by case basis with you.
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Absolutely! Social advertising is an add-on feature to your plan that we firmly believe in for growing engagement and conversions. We ultimately live in a “pay to play” world with digital platforms and it feels almost necessary to not only get your content in front of the right audience but to also see your brand exposure grow quickly.